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Emailens

Subject Line & Preheader Tester

Gmail's app shows 33 characters of a subject, Apple Mail on iPhone 48 and Gmail on the web 88. Type below to see where each inbox cuts yours.

@emailens/engine 0.18.22 · data last changed 10 Nov 2026

Load a scenario:

Length: fits all 8 inboxes.

Jump to preview ↓

Inbox preview

Apple Mail on iPhone · lock screen

Mailnow

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Cut at 48 characters, as in All clients.

Limits from the Emailens engine 0.18.22. Runs in your browser; nothing is sent.

The checker needs a computer screen.

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Other free tools: AI Fix-Prompt Generator · Gmail Clipping & Size Checker · HTML Email Minifier · Email Link Checker · UTM Link Builder · Accessibility Checker

Run this check on every email

The open-source CLI checks the subject and preheader of every template, free: npx @emailens/cli lint email.html (CLI docs).

Questions

How long should an email subject line be?

Front-load the words that matter into the first 33 characters, the tightest view in the engine's table. Gmail's app shows 33, Apple Mail on iPhone 48, Outlook 51 on the web and 55 on the desktop, and Gmail on the web 88.

What is preheader (preview) text?

The preheader is the snippet shown after the subject in the inbox list. Gmail on the web shows up to 90 characters of it, Outlook on the desktop only 35. If you leave it empty, clients pull the first text in the email, often 'View in browser' or an address block.

Do emojis in subject lines help or hurt?

One emoji can lift attention, but some clients and corporate Outlook installs strip it or show an empty box. Use one at most, and make sure the subject still reads without it.