Product Launch · Bold

It opens: "Field Notes / Version 2.0 Every thought, caught faster. The biggest release since launch: a rebuilt engine underneath, and three changes that alter how you work every single day. 01 Instant Capture A new shortcut opens a blank note in...". Preheader: "A rebuilt engine, instant capture, and search that finally understands you.". Links: "Try Field Notes 2.0". 1 image, 3 Outlook-only blocks, no dark-mode query, system fonts.

The spread is what matters on this template: 100 in Superhuman against 88 in Outlook Classic, a 12-point gap across the same file. 15 of the 21 clients render it without a single flagged property. Outlook Classic is the one to preview against after any edit, because it is where this template has the least margin, and the 81 warnings behind that score are concentrated there rather than spread evenly.

At 8KB compiled it has roughly 94KB of headroom before Gmail clips the message at 102KB and hides the rest behind a "View entire message" link. Inlined CSS and base64 images both count toward that, so watch it as you add sections.

Safe to customise: The product name, the two or three changes worth naming and the one button. A launch email competes with the announcement post and the changelog, so it should send people to the thing rather than re-explain it.

Leave alone: The bulletproof button's padding on the cell. Launch buttons are often restyled for the brand, and moving the padding from the cell onto the link is what makes Outlook shrink the clickable area to the label.

Modified it? Check your version against the same 21 clients.