4 Free Marketing Email Templates, Tested in 21 Clients
Marketing mail is where email design gets ambitious and where it breaks. Newsletters and promotions carry more imagery, more columns and more colour than any other category, which is exactly the surface where client support diverges most.
The category with the widest client spread
Best of these 4 scores 94 out of 100 across 21 clients, and all of them bottom out in Outlook Classic at 64. Last verified against engine data from that date.
Newsletters and promotions use more of the CSS surface than anything else in email, and the CSS surface is exactly where clients disagree. Media queries that Outlook ignores, background images that need VML, gradients that flatten to nothing: every one of those is standard in marketing mail and unsupported somewhere. The spread on these templates is wider than any other category for that reason.
Scores are computed by the Emailens engine from per-client support data derived from caniemail.com (MIT).
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