Win-back · Playful

It opens: "Marmalade & Co The snack table misses you. It's been a while! Since you last opened a box we've added salted honey almonds, blood-orange gummies, and a maple pecan brittle that sells out most weeks. 14 new snacks since you...". Preheader: "Come back for 20% off your next box, the good stuff is still here.". Links: "Restart my box", "Tell us what to send less of.". 1 image, 3 Outlook-only blocks, no dark-mode query, system fonts.

The spread is what matters on this template: 100 in Superhuman against 88 in Outlook Classic, a 12-point gap across the same file. 15 of the 21 clients render it without a single flagged property. Outlook Classic is the one to preview against after any edit, because it is where this template has the least margin, and the 83 warnings behind that score are concentrated there rather than spread evenly.

At 7.7KB compiled it has roughly 94KB of headroom before Gmail clips the message at 102KB and hides the rest behind a "View entire message" link. Inlined CSS and base64 images both count toward that, so watch it as you add sections.

Safe to customise: The reason to come back and the opt-out wording. Re-engagement mail goes to people who stopped opening, so it should make leaving as easy as returning: a clean unsubscribe protects the sender reputation the rest of your mail relies on.

Leave alone: The visible unsubscribe link. On a message sent to inactive readers it is the difference between an unsubscribe and a spam report, and spam reports count against every message you send next.

Modified it? Check your version against the same 21 clients.